Hi!

I’m Juliana Guimarães. My last name is Portuguese, and the “ães” sound is pronounced through the nose.

I design products and systems that help people understand complex things.

My work brings together UX research, education, and product strategy. I’ve led design projects for global platforms, working with research, marketing, and engineering teams to translate complex business goals into clear, practical experiences grounded in real evidence.

I have a background in UX design, research, and global product strategy, and I’ve designed for many different audiences, markets, and skill levels. I’m especially interested in challenges where understanding people matters as much as understanding technology, especially when trust, learning, or adoption are key issues.

I believe good design comes from curiosity, evidence, and teamwork. I work closely with teams across departments to ask the right questions, test ideas early, and turn insights into practical solutions that grow.

I’m inspired by work that uses design to educate and empower people. I enjoy helping users move from uncertainty to confidence and supporting organizations as they build systems that grow and adapt responsibly.