I'm Juliana Guimarães. I work across design, creativity, and marketing, where UX meets story, where systems meet emotion, where ideas turn into experiences people actually care about.

I’ve led work for global platforms, partnering with research, marketing, and engineering to turn ambiguity into experiences that connect, perform, and scale.

My approach is simple:

Be curious.

Follow the evidence.

Build together.

Ask better questions.

Test early.

Turn insight into experiences that grow, evolve, and deliver impact.

I believe design is more than how things look or work.

It’s how people understand.

How they decide and move forward.

I design to create clarity.

To build trust.

To make things click.

Experience Design

Designing experiences people trust, adopt, and come back to. Grounded in real user behavior, built for impact and growth.

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• UX/UI Design
• Design System
• User Research
• Wireframing
• Product Strategy
• Usability Testing
• Generative AI

Creative Direction

Shaping how the brand shows up, and how it’s felt. From narrative to visuals, creating cohesive, high-impact experiences that connect and convert.

• Presentation Building & Design
• Brand Guidelines
• Visual Identity Design
• Creative Direction
• Data Visualization
• Digital Marketing
• Interaction Design