UX/UI - Data Visualization - 2022
TIKTOK INSIGHTS
Snackable insights on how community behaves and connects with brands.
TIKTOK INSIGHTS
Snackable insights on how community behaves and connects with brands.
Overview
The global TikTok strategy team has accumulated a wealth of insightful datas from the regional teams.
However, these insights are only shared in regional presentations and are scattered across various internal TikTok documents. This fragmentation makes it challenging to access and utilize the data effectively.
However, these insights are only shared in regional presentations and are scattered across various internal TikTok documents. This fragmentation makes it challenging to access and utilize the data effectively.
MY ROLES
Team Lead, UX / UI Design, Consultancy
TEAMMATES
Kenneth Liew, Hamilton Tamayo, Kitty Mok
Wireframes and Visuals Created
Content Strategy
& User Experience
We’ve decided to create an interactive platform integrated within the TikTok For Business website, to host all the insights gathered from the regional teams. Its purpose is to empower the public to delve into valuable data that can help inform their marketing decisions.
With TikTok Insights, users have the ability to filter and customize their search based on various criteria such as regions, target audiences, specific insights, and events. This flexibility allows marketers to easily access and analyze the data that is most relevant to their target markets.
With TikTok Insights, users have the ability to filter and customize their search based on various criteria such as regions, target audiences, specific insights, and events. This flexibility allows marketers to easily access and analyze the data that is most relevant to their target markets.
Results
Interaction rate of 85%.
The feedback received from marketers has been positive, with a majority acknowledging that the insights helped them make better decisions when advertising on TikTok.
The feedback received from marketers has been positive, with a majority acknowledging that the insights helped them make better decisions when advertising on TikTok.
