UX/UI - Entertainment - 2020
UNIVERSAL ORLANDO RESORT
Connecting seamless online and offline experiences.
UNIVERSAL ORLANDO RESORT
Connecting seamless online and offline experiences.
Overview
Universal Orlando aspired to refresh and redesign the website, e-commerce platform, and the user experience.
Our main goal of developing and creating this project was to find the best way to deepened user engagement and scope education to encourage visitation and reduce cancellations.
Enhancing the in-park experience with an easy to use, modern, and human-centered design.
Our main goal of developing and creating this project was to find the best way to deepened user engagement and scope education to encourage visitation and reduce cancellations.
Enhancing the in-park experience with an easy to use, modern, and human-centered design.
MY ROLES
Team Lead, UX / UI Design, Visual Design
TEAMMATES
Joshua Hearn, Chelsea Moriarty, Jeff Wagener
Wireframes and Design System Created
Content Strategy
& User Experience
We overhauled existing content, enhancing what was working, and rethinking under-performing content into a highly usable, educational experience.
With a collaborative effort across strategy, creative, and technology we ensured an approach that satisfied recommended content and usability strategies while implementing creative and functional opportunities.
Additionally, we translated the design system and the visual guidelines we created to accommodate and personalize the UO website and digital experiences for different park events, like Halloween Horror Nights, Mardi Gras, and others.
With a collaborative effort across strategy, creative, and technology we ensured an approach that satisfied recommended content and usability strategies while implementing creative and functional opportunities.
Additionally, we translated the design system and the visual guidelines we created to accommodate and personalize the UO website and digital experiences for different park events, like Halloween Horror Nights, Mardi Gras, and others.
Universal Orlando home-page design.
Group vacation page.
E-Commerce page.
Universal Orlando mobile.
Website developed to promote the new attraction "Skull Island: Reign of Kong™".
Universal Orlando website re-designed to promote Skull Island.
Universal Orlando purchase page with Skull Island look and feel.