AI Advertising - Retail - 2019
BEHR
Using AI and Data to help consumers color their world.

Overview

BEHR Paint was looking to reach and engage consumers on a 1:1 level with personal recommendations that make their interior paint color selection process easier. We provided a perfect way for BEHR to offer personalized paint color recommendations at scale, helping to take the indecision out of the interior painting process.

MY ROLES
TEAMMATES
Georgios Saliaris, January Holmes, Robert Redmond


BEHR Ad Unit

Content Strategy

& User Experience

We created the first AI-powered campaign for the retail industry using:
  • Natural Language Processing
  • Tone Analyzer
  • User Research
  • Extensive Training on BEHR colors

Showcasing top-of-categories benefits, the Ad unit engaged in real-time on a 1:1 dialogue with consumers, and delivered a unique paint color recommendation for each user. Helping increase brand favorability and purchase intent.

Results and Awards

The campaign exceeded brand benchmarks and saw meaningful time spent with consumers:
​
  • Over 15K 1:1 conversations between BEHR and consumers
  • 8.5% lift in foot traffic to BEHR exclusive retailer locations
  • 17% increase in Purchase Consideration for BEHR among their target audience
  • 45 seconds average time spent within the unit

Silver Award in the Tech Innovator Category
May 2019 | Festival of Media Global Awards
IBM Watson Advertising and Behr Paint

IAC Awards - 6 Wins for BEHR Paint Watson 
AdBest Advertising Online, Best Media Online, Best Mobile Online, Best Retail Online, Best Technology Online, Best of Show Online.